By 2030, American women are expected to control a significant portion of the $30 trillion in financial assets held by baby boomers \u2014 according to McKinsey. This will be the largest wealth transfer in history, as that figure comes close to the annual GDP of the United States.<\/p>\n\n\n\n
In the past five years, the number of women investors in the Brazilian stock market has grown by 85.6%, according to Forbes. In other words, our participation in the investment market is growing rapidly and is no longer just a trend \u2014 it\u2019s a reality.<\/p>\n\n\n\n
But what are these women thinking? What do they want? As part of the Glina team, a wealthtech company, I felt compelled to reflect on this. I invite you to join me in this thought exercise, shaped by three key questions:<\/p>\n\n\n\n
During my research, a stat from UBS caught my attention: 53% of women believe that their savings and retirement income won\u2019t be enough to support them throughout their lives. In other words, they already recognize the need for a new financial plan.<\/p>\n\n\n\n
Are today\u2019s financial products addressing this concern? That leads us to the next question:<\/p>\n\n\n\n
The data shows that women prefer diversified portfolios and impact investments, according to recent studies.<\/p>\n\n\n\n
In my view, women prioritize diversification because they understand it\u2019s an effective strategy \u2014 especially for the long term. As for the preference for impact, I believe it\u2019s not just about waving the ESG flag, but about using ethics as the main filter when deciding where to place their bets.<\/p>\n\n\n\n
So, what can we do with this information? That brings me to the third \u2014 and final \u2014 question in this exercise:<\/p>\n\n\n\n
Even though some concerns and behaviors are more common, I don\u2019t believe the solution is to create \u201cwomen-only\u201d products. After all, women are not a niche. They want the best \u2014 with depth and a differentiated experience \u2014 just like any other investor would.<\/p>\n\n\n\n
One interesting example is Ellevest, a U.S.-based investment platform focused on women. It looked promising, but was recently sold to a larger firm that serves a broader audience.<\/p>\n\n\n\n
To me, instead of \u201csegregating\u201d by creating specific solutions for women, the financial market \u2014 particularly the investment sector \u2014 should focus on a few key areas:<\/p>\n\n\n\n
Overall, I believe that women will push the financial market to raise the bar, delivering better products and experiences.<\/p>\n\n\n\n
And what about you?\nWhat else needs to change in the financial world to adapt to this new reality on the horizon?<\/strong><\/p>\n\n\n\n <\/p>","protected":false},"excerpt":{"rendered":" At\u00e9 2030, espera-se que as mulheres americanas controlem grande parte dos 30 trilh\u00f5es de d\u00f3lares em ativos financeiros que os baby boomers possuir\u00e3o – segundo a Mckinsey. Ser\u00e1 a maior transfer\u00eancia de riqueza da hist\u00f3ria, j\u00e1 que esse montante se aproxima do PIB anual dos Estados Unidos. Nos \u00faltimos 5 anos, a quantidade de mulheres […]<\/p>\n","protected":false},"author":2,"featured_media":1878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-especiais"],"acf":[],"_links":{"self":[{"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/posts\/1817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/comments?post=1817"}],"version-history":[{"count":2,"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/posts\/1817\/revisions"}],"predecessor-version":[{"id":1879,"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/posts\/1817\/revisions\/1879"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/media\/1878"}],"wp:attachment":[{"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/media?parent=1817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/categories?post=1817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/glina.us\/en\/wp-json\/wp\/v2\/tags?post=1817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}